For these services (and for URL shortening in general), your URL is replaced by a new domain (e.g., changes to bit.ly) and the is replaced by a string of numbers and/or letters (e.g., /best-writing-articles changes to bit.ly/df8jpI1). In terms of tools, there are some neat sites that handle URL shortening, including full analytics and archives of everything you shorten. Where & how can you shorten URLs?įortunately, we have tons of great tools at our disposal for shortening URLs, including the native networks and dashboards we use every day. Plus, they make our tweets, statuses, and other updates look super clean. These super-simple tools can save you a good deal of headache when it comes to keeping track of your links. (Here’s an example, with pomeranians, of a long link that’s been shortened to buff.ly/1irhfHu.) Jiff, the #Pomeranian, Just Won #Halloween They can get a little complex (especially when you’re tracking them).Īnd if you’re trying to share helpful information with a growing audience, then you don’t want the links to all that golden content to upstage your efforts! Links can be a little unwieldy sometimes. If you’re new to the social media marketing space, you’ve probably caught on to one of our dirty little secrets. So, if you’re new to the world of URL shorteners-much like I’ve been-here’s a list of things you may find helpful to know! About URL shortening … What if the link-long and unwieldy- upstages the content? I sometimes feel like URL shorteners are some of the most understated tools in internet marketing, and there have been more than a few times that I wished I’d had someone share some advice on URL shorteners earlier in my marketing career.
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